When you address an audience, whether be it for a product, service or even for a concept, the importance of proper and effective communication is unparalleled. To get your message across, you need to have a certain level of command of the language with a rich vocabulary of words and phrases. Clear expressions along with appropriate body language can do wonders for your cause. However, if the audience cannot understand what you are saying or miss out on a few words or phrases, your message is completely lost on them, no matter how good of a presentation you have had going on. Often, it is said that a message lost is a business lost or a chance at establishing solid business relationships. Therefore, articulation is the need of the hour in today’s business world, to ensure that you successfully achieve your goals and objectives by establishing both formal and informal relationships.
Articulation, simply put, is one’s way of pronouncing words or producing sounds. Some of the prominent types of errors we make while speaking are:
For example’s’ is substituted by ‘th’, and hence, ‘soap’ becomes ‘thoap’
For example, ‘brown’ becomes ‘bown’
For example, you might want to say, ‘sun’ but end up saying ‘son’
For example, ‘back-bone’ becomes ‘black-bone’
One might make an error of using the wrong tone, expressions or language to convey his message. You need to have a different tone, expression and language for different segments of people you interact with on a daily basis. For example, while using a stern tone might be acceptable while conversing with your sub-ordinate, using the same while having a conversation with your senior or customer isn’t well received. Hence, we need to understand who we are speaking to and choose tones, expressions and language accordingly, to avoid making this kind of error.
Another common error that we make sometimes is that we often don’t differentiate between the language used in a leadership role from that used in a non-leadership role. The language used in a leadership role cannot be bland, casual or vague. Sometimes, we end up using words or phrases like, “what’s up?” in our leadership communication. While it is fine to use such a language in our personal lives, it may not be well received in your communication with your stakeholders.
To achieve proper articulation and to have an error-free conversation, because even the best-spoken person can have problems at it, we need to:
Businesses are built on relationships. To foster and maintain a good relationship with different stakeholders of an organisation, you need to be an effective communicator. One of the keys to being an effective communicator is being a good articulator, as it is really important for the other person to clearly understand what you want to convey. Observe, practice and ponder as much as you can on a regular basis and in no time, you will be one of the most articulated persons in the room.